Oddhero:
noun. Someone who knows the value of life, but is too modest to shout it out loud. A man's man, or a woman's woman, or a man's woman or a woman's man. But nobody's fool.
adj. Oddheroish: sharp as a tack, sleek as an otter, wily as a weasel.
verb. To oddhero: to bamboozle with cleverness, to blind with fancy words and smoke and mirrors, to turn flippancy into an art and to survive doing so.

A Scary Pig

It's a minor oddhero summer holiday! We will be trawling the world's beaches in the name of tee-shirt research, perhaps stopping to sup a cocktail or two and to go red in the sun. So any orders placed before July 14 will be mailed out then, possibly smeared in aftersun.

We only make 200 of every design. All tees are made in sweatshop-free conditions, then printed in the UK. All packaging is biodegradable, cards are recycled and even the glue on labels is non-toxic. Blah blah green blah.